Introducing FLUZO: the innovative cross-media audience measurement intelligence solution
- Ross Strachan Principal
Since initially backing the team in their early seed round, we at Adara have been impressed by the dedication of the team to building an innovative proprietary tech offering. We are excited to partner with the business as they accelerate their international expansion across Europe and into Mexico.
The Fluzo team (L-R Marcos Pinazo, Diego de Ávila, Jose Luis García Muñoz and Vicente García)
A new class of data driving cross-media advertising intelligence
The FLUZO proposition is a Technology as a Service solution that is integrated into mobile applications from third party research panels or enterprises. The technology transforms the mobile phone into a passive meter that reacts to the unique digital characteristics of audiovisual content emitted by nearby device, including linear or on demand TV, online TV, Digital Video, Radio, Digital audio or other formats.
Founder and CEO José-Luis Muñoz emphasises that FLUZO’s mission is to democratize access to cross-media advertising intelligence.
The FLUZO tech is currently used by enterprises, agencies, market research groups, and media owners to accurately understand audience behaviour in real-time. Demand is driven primarily by:
- The Advertising and Audience Measurement industry has changed considerably in recent years. Whilst growing considerably, increased fragmentation and proliferation of media channels, content platforms and devices have driven changing habits in media consumption. Eyeballs have shifted from core media and as advertising spend follows them, so does the need to measure audience engagement.
- Traditional audience measurement tools and panels are static, deliberate and produce linear datasets and insights, normally with a time lag. In the new landscape, these tools are no longer fit for all purposes.
- At an aggregated level, FLUZO enables clients to understand impact, reach and quality of cross-device campaigns and content within a single source panel. The solution is fully GDPR compliant.