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The future is taking shape.
A new Adara Ventures is coming soon.
Ross Strachan
Partner
Back story
I genuinely believe great companies can come from anywhere, often from unlikely places where conventional wisdom is wrong. I look to back ambitious underdogs who marry profound domain expertise with unyielding commercial ambition.
Backstory
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My upbringing in Glasgow, Scotland has always been a very big part of my identity. Its industrial history of invention inspired me - Scots have a real underdog, diaspora mentality: go out, build something real, contribute beyond yourself. Football was my first obsession but not getting offered a professional contract at 18 pushed me toward University, learning languages and studying economics instead.


Before venture, I worked in M&A inside a large data, media and technology conglomerate, in London - executing deals across 15 countries across 5 continents. I started angel investing in 2013 and through an MBA at IE in Madrid I became more exposed to the tech ecosystem, leading me to join Adara. Outside of work I enjoy travelling and exploring the world with my kids.

I think AI is the most important technological shift in human history - not another software cycle, but a fundamental change in how we create knowledge and solve problems. What I look for in a founder team is domain expertise paired with commercial ambition: people who understand a problem deeply, adapt fast, take hard feedback, and hold their conviction under uncertainty.


Working with me is collaborative but direct - I'll challenge assumptions and say the hard thing when it's needed, because that's part of helping founders decide better under pressure. Much of what I do is commercial: sharpening narrative, positioning and roadmap to unlock the next stage of growth.

I am deeply curious, and I believe in the underdog - because I am one, and because some of the biggest breakthroughs in history came from places nobody expected.

Personal Side
Family / Football / Travel