“Qorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.”
John Wick
Co-founder
Seedtag
Adara Ventures
Adara is the brightest star in Canis Major but only when measured in ultraviolet. To the naked eye, it appears dim. To the right instrument, it burns brighter than nearly anything else in the sky.
Our work runs on the same principle. The companies that matter most often go unnoticed not because they're hiding, but because the rest of the market is looking at another spectrum. We've spent two decades building the instruments, the operator depth, the technical fluency, the patience, to see them earlier and back them longer.
Our work runs on the same principle. The companies that matter most often go unnoticed not because they're hiding, but because the rest of the market is looking at another spectrum. We've spent two decades building the instruments, the operator depth, the technical fluency, the patience, to see them earlier and back them longer.
through the years
Milestones
2005
Founded in Madrid
2005
Founded in Madrid
2005
Founded in Madrid
2005
Founded in Madrid
2005
Founded in Madrid
INVESTMENT FOCUS
Backing the systems the world actually runs on
We invest in the critical infrastructure layer — energy, digital systems, health, and cybersecurity — backing founders building smarter foundations for how the world operates.
01
Big Vision
We back founders trying to redefine a category, not optimise one. The size of the ambition has to match the size of the problem, because the problems we invest in (the grid, clinical operations, enterprise security, the infrastructure underneath AI) don't reward incrementalism.
They reward founders who can hold a ten-year picture in their head while shipping in three-month cycles.Vision isn't market-size language. We've heard plenty of pitches that confused a big TAM for a big idea. What we're listening for is the moment the founder describes a future that doesn't exist yet, and makes us realise we've been quietly waiting for someone to build it.
They reward founders who can hold a ten-year picture in their head while shipping in three-month cycles.Vision isn't market-size language. We've heard plenty of pitches that confused a big TAM for a big idea. What we're listening for is the moment the founder describes a future that doesn't exist yet, and makes us realise we've been quietly waiting for someone to build it.
02
Execution
Vision without execution is decoration. We've watched too many beautiful ideas die in the gap between the deck and the first hire. So we look hard at what a founder has already shipped, not just at this company, but across their career. The talks given.
The teams built. The product decisions made under pressure. The constraints turned into compounding advantage. Execution isn't speed. It's the rate at which a founder learns. We're trying to invest in the founders who'll be running a noticeably better company in twelve months than they're running today.
The teams built. The product decisions made under pressure. The constraints turned into compounding advantage. Execution isn't speed. It's the rate at which a founder learns. We're trying to invest in the founders who'll be running a noticeably better company in twelve months than they're running today.
03
Technical Conviction
We invest in founders who've made deliberate, difficult choices about how to build their technology, and can explain precisely why those choices create structural advantage. Not a demo. Not a general story about AI or the market.
A specific, sharpened account of the architecture decisions taken and why the compounded effect of those decisions puts the company somewhere a competitor can't easily reach. This matters more than it ever has. A vision is easy to describe. A team can be built. But the technical decisions a founder makes in the first eighteen months, are the ones that determine whether the company still has a moat in five years. We look for founders who make those decisions with intent and can defend every one.
A specific, sharpened account of the architecture decisions taken and why the compounded effect of those decisions puts the company somewhere a competitor can't easily reach. This matters more than it ever has. A vision is easy to describe. A team can be built. But the technical decisions a founder makes in the first eighteen months, are the ones that determine whether the company still has a moat in five years. We look for founders who make those decisions with intent and can defend every one.
04
Technical Conviction
We invest in founders who've made deliberate, difficult choices about how to build their technology, and can explain precisely why those choices create structural advantage. Not a demo. Not a general story about AI or the market.
A specific, sharpened account of the architecture decisions taken and why the compounded effect of those decisions puts the company somewhere a competitor can't easily reach. This matters more than it ever has. A vision is easy to describe. A team can be built. But the technical decisions a founder makes in the first eighteen months, are the ones that determine whether the company still has a moat in five years. We look for founders who make those decisions with intent and can defend every one.
A specific, sharpened account of the architecture decisions taken and why the compounded effect of those decisions puts the company somewhere a competitor can't easily reach. This matters more than it ever has. A vision is easy to describe. A team can be built. But the technical decisions a founder makes in the first eighteen months, are the ones that determine whether the company still has a moat in five years. We look for founders who make those decisions with intent and can defend every one.
Testimonials
First time or repeatwe have backed both
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John Wick
Co-founder
Seedtag
Portfolio
Values aren’t what we say they’re what we do.
We don't do short-term relationships. We sign up for the full journey, seed to exit, through every stage. When we back a founder, we mean it.
Committed
Transparent
We tell founders what they need to hear, not what they want to hear. No sugarcoating, no politics. If we see a problem, we say it. That's how trust is built.
We don't try to be everything to everyone, we focus on the things where twenty years of doing this actually makes a difference.
Focused
Reliable
We do what we say. No empty promises, no saying one thing and doing another. True to our word when things are good, and especially when they're not.
We do what we say. No empty promises, no saying one thing and doing another. True to our word when things are good, and especially when they're not.
Truly there