The IT reseller's margin problem

Cloud adoption across Europe has kept climbing for years, but small and medium-sized businesses have remained the most underserved part of that market. Most SMEs still outsource the rest of their IT needs, yet the local IT service providers who could sell them cloud infrastructure struggle to do it profitably. Reselling capacity from the large hyperscale providers means taking on complex implementation, ongoing customer support, and billing work that eats into already-thin margins. For the IT partner, the economics rarely work. For the SME customer, the result is a cloud transition that keeps not happening.

Turning IT partners into cloud vendors in their own right

Plenit's platform is built to close that gap by giving IT service providers everything they need to become cloud vendors under their own brand, not just resellers of someone else's. The platform is vertically integrated from the hardware and network layer up through provisioning and management, and it wraps that infrastructure in the commercial tooling a small IT shop would otherwise have to build itself: a white-label portal IT partners can brand as their own, tools to manage clients and run marketing campaigns, automated legal contracts between the partner and its end customer, a ticketing system for customer support, and branded, predictable invoicing. The company describes the result as a full IT Operating Platform, pairing cloud services with license and contract management, remote device monitoring, and go-to-market tools built specifically for IT providers selling into the SME segment.

From Jotelulu to Plenit

Founded in 2019, the Madrid company trades as Plenit across its markets, having started out under the name Jotelulu. The company has expanded its footprint beyond Spain and Portugal into France and, more recently, Mexico.

A founder who built the platform he once needed himself

It was founded by David Amorín, who serves as CEO. Before starting the company, Amorín spent over ten years managing large international infrastructure projects and later ran his own IT partner agency, Adder Solutions. That direct experience setting up cloud environments for SME clients is what shaped Plenit's product: he built the platform he wished he had had as an IT partner himself.

Backing the company since its Series A

We first backed the company in 2023, when it still operated as Jotelulu, leading its €4 million Series A round alongside Bankinter, Big Sur Ventures, and G2A Investment Partners. That round was earmarked to consolidate the company's position across the Iberian peninsula and fund its expansion into France and other European markets. In 2024 the company raised a further €8 million round with Kibo Ventures, as it kept building the platform beyond pure cloud reselling into the broader IT Operating Platform it offers now.

We believe in Plenit's bet that the fastest way to bring European SMEs onto the cloud runs through the IT partners they already trust, not around them.