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Why we invested in Indigitall: Bridging the omnichannel marketing gap with AI
April 30, 2024
Data & Applications

Why we invested in Indigitall: Bridging the omnichannel marketing gap with AI

We are excited to announce our recent investment in Indigitall, a fast-growing omnichannel marketing platform powered by AI.

Adara invested in the €6M Series A funding round alongside Data Point Capital, a US venture capital firm, and GoHub Ventures.

Powering messaging for 200+ companies

Headquartered in Madrid, Spain, Indigitall has become a leading solution for businesses to personalize, segment, and automate digital communications from a single, unified platform. 

Both co-founders, Juan Carlos de la Vela (CEO) and Xavier Omella, have over 20 years of experience in the digital and telco industries. Juan Carlos was formerly the Country Manager of Spain & Portugal at Motorola Mobility and Xavier was formerly the Sales and Marketing Director at Orange.

Together, they built a talented team and developed a true omnichannel messaging solution that seamlessly integrates with any CRM (such as Salesforce, Adobe, or HubSpot) and can connect to a wide range of digital channels—including mobile apps, push notifications, Google and Apple Wallet, email, and popular messaging apps such as WhatsApp, Teams, Messenger, and Instagram. Businesses can optimize customer interactions on any of these channels using Indigitall’s advanced Machine Learning and OpenAI integrations.

As a brand's audience or customer base grows, Indigitall can grow with it and handle significant increases in messaging volumes without issue. The platform also provides predictions on customer engagement and churn, as well as analytics on the effectiveness of any digital marketing campaign. 

With over 200 clients and operations spanning 20 countries, including Spain, Mexico, Brazil, Colombia, Chile, Peru, and Ecuador, Indigitall has already made a big impact in the Spanish-speaking market. The company has partnered with industry leaders such as McDonald's, Bankinter, Banco de Crédito de Perú, Grupo Claro, and Televisa, and is powering customer experience AI chatbots for clients such as Mercadona, El Corte Inglés, and Sanitas. Each Indigitall generative AI chatbot is unique, allowing businesses to decide what data feeds and trains the chatbot and where in the Customer Journey to integrate it. 

Indigitall is also Meta's exclusive WhatsApp Business Platform services partner in Spain. This strategic partnership underscores the rising trend of businesses consolidating communication channels and emphasizing real-time customer support.

From personalized chatbots to highly customized campaigns, Indigitall empowers businesses to deliver their messaging strategies across any digital channel with precision and efficiency.

The Adara view: Tapping into the power of AI to transform customer experiences

Indigitall has already demonstrated its advanced technology’s transformative impact on businesses, and we believe they are well-positioned to become a global leader in applying an AI-powered approach to the Customer Journey. The platform stands out for its incredible flexibility and ability to allow businesses to engage with customers across any outbound or inbound marketing touchpoint, ensuring a truly cohesive and personalized customer experience. 

With this new funding, the company plans to launch its services in the US market, while continuing to grow its presence in key markets across Europe and Latin America. We are confident that the Indigitall team will continue unlocking new possibilities for businesses to connect with their customers, and we look forward to supporting the team in this next stage of growth.

Learn more: https://indigitall.com