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Seedtag surges ahead with €250m investment
August 12, 2022
Data & Applications

Seedtag surges ahead with €250m investment

We're excited to share the news that Seedtag, the global leader in contextual advertising, has raised over €250M in funding from private equity investor Advent International.

Accelerating US expansion

Seedtag will use the funding to further scale its Contextual AI technology, LIZ©, and advance its worldwide operations with its fast-growing team of more than 300 employees, a more than 40% increase since 2021.

Growth in the US is also a key strategic focus, with co-CEO and co-founder Albert Nieto recently making the move to New York to establish Seedtag’s official US headquarters.

A record-breaking year

This funding represents a big step forward for Seedtag, following its many achievements during the past year. Just ten months ago, Seedtag secured $40 million in a Series B round led by Oakley Capital. In June 2022, Seedtag also acquired French adtech company KMTX, a leader in developing AI models to automate performance marketing campaigns.

Major changes in the advertising industry, coupled with the advancements in AI and contextual targeting, make Seedtag’s privacy-complaint and brand-safe solutions more relevant and valuable than ever.

We are pleased to have partnered with Jorge Poyatos, Albert Nieto, and the Seedtag team from a very early stage, and we congratulate the entire Seedtag team on this outstanding achievement.

Seedtag Cofounders and Co-CEOs (L-R) Albert Nieto Riera and Jorge Poyatos

We can’t wait to see what comes next!