We are pleased to announce our latest investment in Kimera Technologies, Valencia-based developers of a conversational search engine that improves how people search and discover products online.

Adara Ventures led the €2 million+ seed round, with participation from Bonsai Partners, Addendum Capital, and other investors, as well as support from public funding initiatives.

The challenge: Search has become the bottleneck in eCommerce

Despite the rise of AI across the retail ecosystem, most online stores still rely on legacy keyword search engines that struggle with real-world shopping behavior. 

Digital product catalogs are often incomplete or inconsistently labeled, and conventional search systems remain limited to rigid text matching. This can leave online shoppers feeling frustrated when they cannot find what they are actually looking for, and retailers with lower conversion rates, reduced average order value, and, ultimately, lost revenue. 

As online commerce grows more complex, retailers need to incorporate search tools that can understand natural language, interpret visual information, and guide users to the right products with the same intuition as an in-store sales assistant.

Enter Kimera: The AI layer for a more intuitive and accurate search experience

Kimera is building a new standard for product discovery, combining natural language understanding, computer vision, and conversational AI to deliver search experiences that go far beyond keywords. Their engine interprets text, images, and contextual signals to produce precise, intuitive results, even if product catalogs have incomplete or poorly labeled data.

With Kimera’s search engine technology, shoppers can express their needs in everyday language. For example, a shopper could write, “I have an afternoon wedding and want a black dress,” or “I need a fragrance-free serum for sensitive skin,” and Kimera will interpret the query, ask clarifying questions, and guide them to the right products. 

Kimera’s technology is built on a multimodal AI architecture that unifies advanced language models with computer vision systems capable of interpreting product images. This allows the engine to understand attributes such as style, fit, or material. By working at the semantic level, instead of relying on keywords, Kimera can consistently deliver more relevant, context-aware results.

Its conversational engine adds another layer of intelligence, enabling the system to interpret natural questions, refine queries through follow-up prompts, and help users navigate products with the familiarity of an expert sales assistant. 

All of this is delivered with low-latency retrieval and plug-and-play integration with major eCommerce platforms (including Shopify, Magento, PrestaShop, and LogiCommerce), allowing retailers to deploy advanced search with minimal effort and immediate impact on conversion.

Kimera’s technology is already used by more than 40 retailers across categories including cosmetics, fashion, sportswear, home goods, and specialty retailers. With accelerating demand from mid-sized and enterprise retailers, Kimera is rapidly emerging as a leading search and discovery solution in Spain and beyond.

A strong technical and commercial founding team

Kimera was founded in 2021 by Álvaro Igual (co-CEO), Carles Igual (co-CEO), and Luis Llusiá (CFO), who bring extensive expertise in AI research, engineering, and commercial strategy. Together, the team blends deep AI expertise with a strong understanding of how retailers think and operate.

What’s next for Kimera

With this new funding, Kimera plans to:

• Accelerate the launch of its AI-powered conversational search engine
• Expand into additional European and Latin American markets
  
• Strengthen its R&D around multimodal models, embeddings, and advanced analytics
  
• Enhance integrations and partnerships with global eCommerce platforms

The Adara view: Building the core intelligence layer for the future of search

We believe the future of eCommerce search will be natural, contextual, and conversational. Kimera is pioneering this next wave with a sophisticated yet accessible engine that helps retailers of all sizes offer the kind of intuitive discovery experience previously available only to tech giants.

Kimera’s technology stands out for its multimodal AI, ease of integration, and clear impact on conversion, but equally for a team with the vision and execution capacity to set a new benchmark in this category.

We first met Kimera in 2023, investing in their pre-seed round, and we are thrilled to continue supporting Álvaro, Carles, Luis, and the entire Kimera team as they scale across markets and bring conversational, intelligent search to more eCommerce businesses worldwide.

Learn more about Kimera Technologies: www.kimeratechnologies.com