Since initially backing the team in their early seed round, we at Adara have been impressed by the dedication of the team to building an innovative proprietary tech offering. We are excited to partner with the business as they accelerate their international expansion across Europe and into Mexico.
The Fluzo team (L-R Marcos Pinazo, Diego de Ávila, Jose Luis García Muñoz and Vicente García)
The FLUZO proposition is a Technology as a Service solution that is integrated into mobile applications from third party research panels or enterprises. The technology transforms the mobile phone into a passive meter that reacts to the unique digital characteristics of audiovisual content emitted by nearby device, including linear or on demand TV, online TV, Digital Video, Radio, Digital audio or other formats.
Founder and CEO José-Luis Muñoz emphasises that FLUZO’s mission is to democratize access to cross-media advertising intelligence.
“Our proprietary audio fingerprinting technology uncovers a whole new class of data for brands and media agencies that are currently flying blind with regards to cross-media advertising research. Our mission is simple: to make cross-media measurement more intelligent.”
Jose Luis García Muñoz, CEO
The FLUZO tech is currently used by enterprises, agencies, market research groups, and media owners to accurately understand audience behaviour in real-time. Demand is driven primarily by:
Given undergoing power shifts in market dynamics, and the increased focus on advertising and content engagement quality, we believe FLUZO are exceptionally well positioned to grow. We look forward to helping the team execute their international expansion.